Cortex Story

Established in 2004, Cortex is the industry’s leader in hair expression, providing the most advanced collection of hair care products for both professional and home use. Headquartered in Miami, Florida and servicing customers around the globe. Cortex offers a full line of superior products for hair care, including a wide range of premium flat irons, blow dryers, accessories, shampoos, conditioners and more.


Cortex Philosophy

Through fresh thinking and understanding the needs of our customers, we have pioneered an exciting new vision in high performance styling. We have a passion for innovation and cutting edge technological developments, which we consistently integrate into our products. We are constantly developing our close relationships with the fashion industry. We are proud to be the choice of celebrity stylists and inspire new trends in hair design.


Cortex Products

Cortex manufactures an entire line of hair straighteners and styling products. All of our straighteners are made with top of the line floating plates and include the latest heat technology. In addition, all of our straighteners are backed by a lifetime manufacturers warranty. Our merchandise is manufactured under close scrutiny by our technical partners from around the world, and each of our products are closely monitored for any inconsistencies or defects in production. Less than 1% of the tools manufactured by Cortex are found to be faulty, a statistic unmatched by nearly all our competitors, and one that defines Cortex as a leader in both innovated and reliable hair care technology.


Cortex Policy

Cortex styling tools are produced to meet the highest quality standards and will provide reliable service when used according to the instructions. All Cortex tools have been thoroughly tested before leaving the factory. In the unlikely event of defects caused by faulty material or workmanship, Cortex offers a limited lifetime warranty from the date of purchase.